ECOMMERCE CHOCOLATE BRAND
LOOM CHOCOLATE
Services:
CUSTOM WORDPRESS
USER EXPERIENCE DESIGN
WEB DESIGN
SEO
About the Company
Loom Chocolate is a Nigerian ecommerce company specializing in the production of cocoa products sourced from various regions in Nigeria. Their primary focus is on creating delectable chocolate bars that are sold within the country
OBJECTIVES
Improve brand equity and online reach through branded storytelling
Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
Improve the experience and usability of the Store Finder via robust Google Maps API integrations
Create a more user-friendly and more visual product story with improved navigation and filtering
Build on SEO foundations to increase search engine traffic and drive future growth
Set up google analytics tools (GA4) to monitor user behavior, track sales, and gather data for continuous improvement
ORGANIC SEARCH TRAFFIC
+70%
YEAR-OVER-YEAR
FASTER PAGE LOADS
+56%
YEAR-OVER-YEAR
PHASE 1
Prototyping
Loom Chocolate required a redesigned website that goes beyond the ordinary, providing a delightful platform to showcase their exquisite range of chocolates. Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their passion, craftmanship and dedication.
Visitors need to be able to easily search products, explore different chocolate bars.
PHASE 2
Style
Loom chocolate was lauching a new branding approach so it was important for the website redesign to fit into their new look and feel. The palette emphasizes the richness of its cocoa heritage with the vibrant zest of citrus. The clean lines and contemporary typography invite visitors to savor not just chocolates, but a visual journey embodying precision, warmth, and the unmistakable touch of artisanal excellence.
PHASE 3
Bringing it All Together
Loom Chocolate's revamped website stands as a robust digital cornerstone, propelling engagement and conversions through seamless navigation, clearn and organised product categories, strategically placed call to action button. The enhanced user experience triumphs in its vital mission—ensuring a swift and effortless journey for visitors to discover precisely what they desire. A heightened narrative woven throughout the site augments brand trust and credibility, casting a compelling spotlight on the evolving story of this delectable brand.
