ECOMMERCE CHOCOLATE BRAND

LOOM CHOCOLATE

Services:

CUSTOM WORDPRESS
USER EXPERIENCE DESIGN
WEB DESIGN
SEO

About the Company

Loom Chocolate is a Nigerian ecommerce company specializing in the production of cocoa products sourced from various regions in Nigeria. Their primary focus is on creating delectable chocolate bars that are sold within the country

OBJECTIVES

Improve brand equity and online reach through branded storytelling

Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience

Improve the experience and usability of the Store Finder via robust Google Maps API integrations

Create a more user-friendly and more visual product story with improved navigation and filtering

Build on SEO foundations to increase search engine traffic and drive future growth

Set up google analytics tools (GA4) to monitor user behavior, track sales, and gather data for continuous improvement

ORGANIC SEARCH TRAFFIC

+70%

YEAR-OVER-YEAR

FASTER PAGE LOADS

+56%

YEAR-OVER-YEAR

PHASE 1

Prototyping

Loom Chocolate required a redesigned website that goes beyond the ordinary, providing a delightful platform to showcase their exquisite range of chocolates. Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their passion, craftmanship and dedication.

Visitors need to be able to easily search products, explore different chocolate bars.

PHASE 2

Style

Loom chocolate was lauching a new branding approach so it was important for the website redesign to fit into their new look and feel. The palette emphasizes the richness of its cocoa heritage with the vibrant zest of citrus. The clean lines and contemporary typography invite visitors to savor not just chocolates, but a visual journey embodying precision, warmth, and the unmistakable touch of artisanal excellence.

PHASE 3

Bringing it All Together

Loom Chocolate's revamped website stands as a robust digital cornerstone, propelling engagement and conversions through seamless navigation, clearn and organised product categories, strategically placed call to action button. The enhanced user experience triumphs in its vital mission—ensuring a swift and effortless journey for visitors to discover precisely what they desire. A heightened narrative woven throughout the site augments brand trust and credibility, casting a compelling spotlight on the evolving story of this delectable brand.

OTHER DESIGN PROJECTS

BroadKapital

Website Design

Hays

Print Design

IRL

Website Design

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Contact

+44 7405231437

Location

Newcastle Upon Tyne,

United Kingdom

NE4 5PE

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