CONSTRUCTION COMPANY
IRL
Services:
CUSTOM WORDPRESS
USER EXPERIENCE DESIGN
WEB DESIGN
About the Company
IRL is a Vancouver based corporate company committed to bringing back a genuine and immersive experience for the locals and for new immigrants abroad, by creating spaces, networks and employment opportunities in construction, hospitality and real estate.
OBJECTIVES
Optimized website loading speed to reduce bounce rates and improve SEO rankings.
Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
Build on SEO foundations to increase search engine traffic and drive future growth
Set up google analytics tools to monitor user behavior, track sales, and gather data for continuous improvement.
Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
IRL, a dynamic company catering to newcomers in Canada across construction, hospitality, and real estate, found itself in the fortunate position of reimagining its online presence. The paramount goal was to empower seamless content management, aligning with the agility required for effective marketing strategies.
From the project's inception, enthusiasm rippled through our team. IRL's clarity in vision made collaboration a joy. Drawing inspiration from their existing framework, we meticulously tailored intuitive content sections—distinct buckets for construction services, hospitality offerings, and real estate exploration.
PHASE 2
Style
In the corporate landscape of construction, hospitality, and real estate, imagery takes center stage for IRL clients. With an abundance of captivating visuals showcasing projects, services, and properties, the task was akin to curating a visual symphony.
IRL website was adorned in a harmonious color palette of serene greens evoking a sense of balance and reliability.
PHASE 3
Bringing it All Together
IRL website stands as a dynamic showcase, offering a streamlined exploration of their prowess in construction, hospitality, and real estate. Clients effortlessly navigate through comprehensive service details, while locals discover upcoming events and new business ventures within the IRL community.
Fueled by the flexibility of WordPress CMS, the website adapts to IRL's evolving needs, allowing the team to seamlessly update content. The early success is evident in a robust conversion rate, affirming the site's effectiveness in conveying IRL's story and fostering engagement.
