IT SUPPORT COMPANY
BroadKapital
Services:
WEB DEVELOPMENT
USER EXPERIENCE DESIGN
WEB DESIGN
About the Company
Broadkapital is a fintech startup company based in Lagos, Nigeria, Broadkapital provides savings, investments, instant short-term microcredit to Nigerian consumers
OBJECTIVES
Improve brand equity and online reach through branded storytelling
Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
Optimized the performance of the web application by writing efficient code, implementing lazy loading, and minimizing resource-heavy operations to ensure fast load times and responsiveness.
Create a more user-friendly and more visual product story with improved navigation and filtering
Designed a visually appealing and intuitive UI by leveraging custom code to design an interface that aligns with the brand identity and provides a seamless user experience.
ORGANIC SEARCH TRAFFIC
+70%
YEAR-OVER-YEAR
FASTER PAGE LOADS
+56%
YEAR-OVER-YEAR
PHASE 1
Prototyping
The site structure was meticulously crafted to be both browseable and search-friendly, ensuring a seamless exploration experience. Simultaneously, we aimed to showcase BroadKapital Finance's team expertise and array of services in a manner that encourages conversions organically, without imposing on the user
Understanding the sensitive nature of financial matters, the user journey was designed to be empathetic, offering a supportive touch throughout. The website becomes a digital guide, providing not just information but a reassuring companion for users navigating the complexities of savings, investments, and instant short-term microcredit in the Nigerian financial landscape
PHASE 2
Style
Integration of calming tones of light blue and the steadfast depth of deep blue into the web design.mirrors BroadKapital's commitment to financial well-being, a palette that exudes trust and reliability.
Not just limited to aesthetics, the color palette extends into the main menu, utilizing the full spectrum to create a cohesive visual narrative. Bright and contrasting accent colors strategically highlight call-to-action buttons, transforming them into enticing prompts, inviting users to embark on a seamless financial journey with BroadKapital
PHASE 3
Bringing it All Together
BroadKapital website stands as a comprehensive reservoir of financial insights tailored for Nigerian consumers. Navigating through the site, visitors swiftly access support categorized by financial service or life stage, gaining valuable insights into the range of offerings by BroadKapital's expert team
